Strong Collective Highlight - Ruben Rojas
Strong Collective Highlight - Ruben Rojas
Published on
A true renaissance man
Ruben Rojas is an artist, co-founder of Beautify Earth, and one hell of an athlete. A native Angeleno, Ruben is inspired by the urban landscape and surrounding media culture. Through murals, paintings, corporate programs, and community activations, Ruben changes the way we view the world through art and collaboration.
His murals are beautiful interruptions to the saturation of negative messaging that bombards the urban landscape. In their place, he brings messages of love, inspiring social change and transforming communities. Ruben’s art challenges the status quo and creates space for inquiry, activism, and change.
The conversation shifts to push away negativity, and fear, opening the viewer to choose love. Utilizing the often overlooked spaces we encounter on a daily basis, as an example, he challenges our understanding of normal and encourages a community to gather inspiring and creating the change most just discuss.
The conversation shifts to push away negativity, and fear, opening the viewer to choose love. Utilizing the often overlooked spaces we encounter on a daily basis, as an example, he challenges our understanding of normal and encourages a community to gather inspiring and creating the change most just discuss.
Ruben’s artwork is international - his work is all over the streets of Paris, New York, Florida, and Mississippi and has worked with an array of amazing brands, including GT's Kombucha, American Express, Heineken, Lululemon, Reebok and now Strong Coffee Company.
Through his work, he inspires communities by transforming mundane walls into unique, empowering messages.
Fun Fact: When he’s not creating works of art he can be found working out at LA-based Crossfit gyms. In fact, he was in the top % of Crossfit regionals in California.