STRONG Coffee is brand for people who aspire to reach their potential. This ethos is so heavily entrenched in our DNA that it’s even in our name. S.T.R.O.N.G. is actually an acronym:


We love coffee and we love getting sh!t done. That’s why we created the world’s premier on-the-go coffee drink mix, revolutionizing the coffee and supplement game.

Strong Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life.

No Brewing. No Blending. No Bullsh!t.

Described as a “coffee flavored milkshake” by leading food blog Tasting Table, Strong Coffee’s opening flavor, Caffe Latte is dairy-free and contains 80% less sugar than the leading national brand latte. Since then, we've released additional flavors in the Caffe Latte line, including Original Unsweetened and Matcha Latte.




Our community's guiding light is S.I.P. A character who embodies the STRONG philosophy, whom our founder calls the “Jiminy cricket to your coffee consumption”. Through a combination and advancement of S.I.P we believe those who build, hustle, create, connect and/or move on their own terms are going to evoke the change needed to do epic things in this oversaturated world. We can either make ourselves miserable, or we make ourselves strong. The amount of work is the same. No one should live and die by the sidenotes, distractions and vicissitudes - life is to be grabbed by the horns and lived with purpose, difference maybe a little swagger.

Through strength, inspiration & passion we’re here to help you do something BOLD.


At STRONG we believe in telling it like it is. We’re a community who believes in hard work over hope, a community of doers and first steppers who know time is one of our most precious assets. By providing access to powerful products, knowledge, and people, STRONG is here to help you reach your own greatness by making sure the first thing you put in your body of the utmost quality, AND formulated to optimize your mind and body. You set out to earn your day - let us help you crush it!


We promise to deliver the best product at the best price and continue to find solutions that help you stay strong. We give you the best ingredients so you can be your best.

Strong Squad

Meet the team behind Strong Coffee.

Adam Von Rothfelder - Strong Coffee Company

Adam Von Rothfelder

A former professional fighter and gym owner, Adam moved to LA where he modeled for Versace, trained the world's most powerful businessmen, and launched Strong Coffee Company.

Ryan Munsey - Strong Coffee Company
Business Development

Ryan Munsey

A former gym owner and strength coach, Ryan has a degree in Food Science & Human Nutrition, is the author of F*ck Your Feelings, and host of the Better Human Project podcast.

Orion Barca - Strong Coffee Company

Orion Barca

More than 3 decades of CFO experience in the entrepreneurial landscape with significant M & A experience.

Jason Kobishop - Strong Coffee Company
Art Director/Dev

Jason Kobishop

Graphic designer, web developer, photographer, entrepreneur, streetwear enthusiast, and owner of Bound By Blood. Jason has a passion for all things creative.

Nikki Leonard - Strong Coffee Company
Strong Ambassador

Nikki Leonard

Crossfit competitor, fitness model, former NPC bikini competitor, with a background in soccer and gymnastics.

Kenny Santucci - Strong Coffee Company
Strong Ambassador

Kenny Santucci

Program Director & Creator of Body by Solace, a total conditioning program using bodyweight movements, kettlebells, rowers, and more.