HOT VS COLD Challenge


Instant, Organic COFFEE

Rich in antioxidants, boosts metabolism

Grass-Fed Collagen Protein

Supports healthy joints, skin/hair/nails, and gut function


Cognitive fuel, metabolic function


Supports calm focus and memory

Hyaluronic Acid + Coconut Extract

Rejuvenates and hydrates skin, naturally balances electrolytes


We see that the coffee community is being divided between a major issue. HOT VS COLD coffee. So in the spirit of the American way, lets vote!

Introducing the HOT VS COLD challenge #HOTVSCOLD

We want to know what you like. So we are going to send you two travel packs of DAYBREAKER our premier Instant Latte. Recently featured in "Outside Magazine" as the premier functional coffee.

You’re 31 Seconds Away From Breaking The Day Wide Open

As bold as you are, with the kick you want and NONE of the downside

Maybe I should have said it’s as bold as your goals.

Daybreaker is not for the faint of heart.

If you’re used to black coffee, this is your jam.

It’s dark, it’s powerful, and it’ll give you the boost you need in your day WITHOUT the jittery comedown feeling.

You know how your regular cup of joe gets you through to about 11 or 12 and you need more?

That’s not how this works.

You get a smooth boost, and it lasts you all day. And it takes just 31 seconds to make the perfect cup. You’re welcome.

This is how you take over the world before noon.

It’s you, cranked up to 11.

Remember, this is not strong coffee. This is a coffee that makes you STRONG. Coffee that helps you earn the day - not coffee that props you up so you can drag ass from hour to hour.

DAYBREAKER gives you a dose of caffeine to boost energy just like your regular cup of joe, but we don’t stop there. We add cascara extract to our organic coffee which increases a protein called Brain-Derived Neurotrophic Factor. BDNF helps support neuron growth and repair, learning, mood and wellbeing, and metabolic health. In other words, it's kind of like “Miracle-Gro” for your brain.

Next, we add in the powerhouse amino acid L-Theanine to both counteract the jittery effects of caffeine AND boost concentration, memory, and increased focus. The result is a laser-focused energy boost that helps you kick ass in a zen kind of way.

To keep the STRONG mind vibes going, we include the brain super fuel medium-chain triglycerides (MCTs) to deliver energy and increase mental sharpness. If you’re following a ketogenic diet, you’ll love the fact that they don’t interfere with ketosis and can even help suppress your appetite. MCT's naturally antibacterial and antifungal properties also help support gut health.

And what’s a STRONG mind without a STRONG body? We add grass-fed collagen to strengthen your hair, skin, and digestive function in the process. Not only does this help improve joint health it also replenishes the collagen your body loses on a daily basis as part of the natural-but-oh-so-annoying aging process. While you can’t outsmart mother time, you can at least try to at least slow her down a bit, amiright?

We round out our STRONG body with a healthy dose of hyaluronic acid to keep your skin glowing and your joints lubed up and primed for action. Unfortunately, environmental toxins and ultraviolet rays can strip your body of this naturally occurring substance. The result is dehydrated skin which can increase the appearance of wrinkles and stiff joints which leads to reduced mobility. A daily dose of STRONG Morning Fix helps you fight back.

Finally, we believe balance is the key to health. This is especially true when it comes to the electrolytes in your body. As a principle building block, we add coconut water to support energy production and ensure you start each day with the minerals needed to support optimal muscle function. Our organic freeze-dried coconut water powder helps keep you hydrated, improves endurance, and minimizes the risk of injury so you can train harder, longer.

STRONG Coffee is the fuel you need to be kicking ass in every aspect of your life.

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