Start Strong Fitness Program by Strong Coffee Company

What is the Start STRONG workout program?

This workout routine is designed by Celebrity trainer Adam Von Rothfelder, a former mixed martial arts pro athlete, Versace model, and star of the NETFLIX series "STRONG."

The Start STRONG trial program is a 2-week preview of our training program that will help you develop your body and mind with limited equipment and time by utilizing an online workout approach.

Adam created these workout plans as a complete program. It combines strength training & conditioning, mobility, and focused breathing sessions. This approach is here to help you start this year STRONG by building muscle, losing weight, and burning fat!

This program comes complete with STRONG Coffee's complete product sample box, stainless steel travel mug, and an easy-to-understand Nutritional guide. Together you will have everything you need to Start STRONG.

Start STRONG is made for the person with no time, limited equipment, and who loves smashing their personal goals and a great cup of coffee. Start STRONG can also accommodate all fitness levels.

As seen on:

NBC Netflix SHAPE Men's Journal Outside Magazine

"After 18 years as a professional coach working with everyone from house moms to corporate billionaires, professional athletes, and rappers, I finally have created a solution to give almost anyone the START they need for the body they want and in the time they have."

- Adam Von Rothfelder

Program Details

Session Duration: 2 weeks

Five 40 minute Training sessions per week. These sessions will start with a 5 min mobility-focused warmup and lead into a full-body Strength & Conditioning session.

Two 30 minute Mobility sessions per week. These are full-body mobility sessions w/ alternating focuses. This is where we focus on recovery and developing new ranges of motion.

Three Breathing sessions a week.  These sessions are short, but worth every breath. To help you recover, reduce cortisol, and increase performance, we exercise proven breathing methods throughout the week.

Equipment needs: Your home gym, CrossFit box, or big box gyms will all do.

"If you're brave enough to start, you're STRONG enough to finish!"

- Adam Von Rothfelder

Start Strong Fitness Program by Strong Coffee Company

Risk free trial

Risk Free Trial


What You Get:

  • 2-week Training Program
  • App Access through Train Heroic
  • 1 Strong Coffee Sample Box
  • 1 Strong Coffee Stainless Steel Travel Mug
  • Downloadable Nutritional Guide
  • START STRONG Private Coach Access

Strong Coffee

Receive one Strong Coffee sample box and a stainless steel travel mug! This variety pack will let you sample all our great flavors that will help you start your day and year STRONG. These instant drinks give you the ability to Re-energize, Recover, and Rehydrate all in one delicious drink.

Strong Coffee Sample Bundle

Check out the ingredients:

Instant, Organic Coffee or Matcha

Rich in antioxidants, boosts metabolism

Grass-Fed Collagen Protein

Supports healthy joints, skin/hair/nails, and gut function

MCT + NeuroFactor

Cognitive fuel, metabolic function, and increased production of BDNF


Supports calm focus and memory

Hyaluronic Acid + Coconut Extract

Rejuvenates and hydrates skin, naturally balances electrolytes

Mixing Instructions